zaterdag 23 augustus 2014

Digital Transformation en Social Economics

Digitaal is niet meer weg te denken en gaat steeds meer het verschil maken. Digitaal volwassen bedrijven weten meer omzet, meer winst en meer marktwaarde te genereren. Daarom ter inspiratie twee mooie presentaties en video's over Digital Transformation en Social Economics.


Digital Transformation
Een interessante presentatie van social goeroe Brian Solis en de Altimeter Group.


[Slides] Digital Transformation, with Brian Solis from Altimeter Group Network on SlideShare  

Key take-aways:
In het kort zeven belangrijke key take-aways uit het rapport Digital Transormation:

1. Social, mobile, real-time, and other disruptive technologies are aligning to necessitate bigger changes than initially anticipated.
2. Digital transformation is quickly becoming a priority for many leading organisations.
3. Mapping and understanding the customer experience is becoming critical in guiding transformation efforts.
4. While gaining momentum, digital transformation as a formal process is still in its infancy.
5. Digital transformation is driven partly by technology and also by the evolution of customer behaviour.
6. Three key elements form the compound upon which digital transformation efforts are built: (a) It is most effective with pointed vision and supportive leadership, (b) optimising the digital customer experience becomes the initial objective, and (c) change materialises through the formation of a digital transformation team.
7. A list of best practices will serve as a checklist to help strategists take the next steps to beginning digital transformation or optimising current efforts.

Het rapport kun je gratis downloaden van hun website.

Social Economics
Een mooie video van Erik Qualman, schrijver van het boek Social Economics.



Ken jij nog meer interessante presentaties en video's, dan hoor ik het graag!



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